Better Science,
Better Art,
Better Outcomes
Featured Products
Taxonomy Standard
Consolidated & Universal UM taxonomy ruleset
Symphony console is foundationally set for rollout across all UM Global
Operational rules around campaign set up and procedures
Automated Data Collection
Data from key data sources & channels will be automatically collected
Leverages a combination of multiple tools and methods (APIs, Bots, Custom sFTP Processes, etc.)
ETL Builds will automatically clean, process and prep data to push to the database
Centralized Cloud Database
Central Database hosted on an AWS Cloud Infrastructure, designed for speed and security
All core and bespoke media join logic will be available and stitched together within the database
Visual Suite & Outputs
Pre-defined data visualizations/automated reporting outputs
Direct database connections for customized work and deep dive into data for optimizations
Clean raw data outputs which can be used for used for internal and external modeling/reporting